Succeed with Social Media Like a Creative Genius by Brainard Carey

Author:Brainard Carey
Language: eng
Format: epub
ISBN: 9781621537038
Publisher: Allworth
Published: 2019-03-15T16:00:00+00:00

So the next time you promote and advertise your event, you can be sure to advertise to the people who attended previously, but you will also have a series of statistics about who attended. You can see if they were men or women and the percentage of each, as well as their age range and more. Now you can choose to promote to an audience based on some of the statistics you are seeing and also based on their location.

You can advertise your event to people who are only in your local area, or to people who are specifically not in your local area. You can advertise to a particular state or country in the world. What you choose depends on what you are talking about in the video. If you are an artist talking about art, and are seeking sales and studio visits, you would want to address people who are geographically local, so that they can visit you. The same would be true if you are offering a service like cutting lawns—you want to work in a specific geographic area, but it might not be your neighborhood; it could be a specific neighborhood near you. If you are a coach and offer a service that can be done by phone, you might want to advertise to your whole state or multiple states and select a gender or age range to define your audience.

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